Web Development
How to Build a Website for Your Business in Boise, Idaho
A practical 2026 guide to launching a website for your Boise business — platforms, real costs, timelines, and what to ask before you hire anyone.
Star Blog
Tactics, teardowns, and field notes on modern web development, SEO, and AI visibility.
Categories
Local SEO
How to Rank in Local Search: The Complete 2026 Guide
Local search is its own algorithm with its own rules. Here's how it really works — and the strategic decisions that separate businesses that dominate their market from the ones that stay invisible.
Announcements
Welcome to Web & Funnel
Meet the team building modern, search-ready websites for businesses that want to grow organically.
SEO
SEO vs AEO vs GEO: What's the Difference?
Three overlapping disciplines for being findable online — and why your site needs all three in 2026.
AI Visibility
The AI-Ready Website Checklist
Ten concrete changes to make your site legible to ChatGPT, Perplexity, and Gemini without hurting your Google rankings.
AI Visibility
AEO: How to Rank in ChatGPT, Perplexity, Gemini, and AI Search
Answer Engine Optimization is how your business gets cited by AI search tools. Here's what it is, why it matters more every month, and how to structure your site to be the answer.
Content Strategy
Content Strategy for SEO and AEO: What to Publish and How Often
Content is the long game in search marketing. Here's how to decide what to publish, how often, and how to make each post work for both Google and AI answer engines.
SEO
Keyword Research for Small Businesses: A Practical Guide
Keyword research is where SEO strategy starts. Here's how to find the queries your customers actually search, decide which ones are worth pursuing, and avoid the traps that waste budget.
Technical SEO
Schema Markup and Structured Data: Why It Matters for SEO and AI
Schema markup is how you tell Google and AI engines what your content means. It's one of the highest-leverage, most underused tactics in modern SEO — and the foundation for AEO.
Technical SEO
Technical SEO in 2026: Core Web Vitals, Speed, and Structure
Technical SEO is the foundation everything else sits on. Here's what it actually means in 2026 — Core Web Vitals, crawlability, mobile, schema — and why it's a silent ranking killer for most sites.
Analytics
Website Analytics: Which Metrics Actually Matter (and Which Don't)
Most businesses track too many metrics and act on too few. Here's the short list of analytics that actually tell you how your website is performing — and how to ignore the rest.
Conversion
Website Copywriting That Converts (and Still Ranks)
Most website copy is forgettable. Here's how to write copy that's clear enough to convert, specific enough to rank, and confident enough to make readers act.
Conversion
Why Your Website Isn't Converting: A Guide to Conversion and UX
Traffic without conversion is just expensive noise. Here's how to diagnose why visitors aren't buying, booking, or contacting — and the UX decisions that actually move the needle.